Trales Brewery

Labels & Paperboard Structures

The design challenge focused on crafting distinctive packaging for a new product line, with a special focus on the creation of labels and paperboard structures for three variations of the product. A custom die pattern was developed to support the labeled containers within the paperboard structures. Opting to establish a nature-themed and eco-friendly beer brand named “Trales Brewery,” the brand’s name reflects its ethos, symbolizing a connection to nature with an acknowledgement to ale production.

The packaging design features abstract trails, representing the brand’s commitment to nature, with each trail color-coded to correspond with the flavor profile of the beer variants. Muted color palettes, inspired by the fruits and spices used in the beverages, maintain the brand’s natural aesthetic. Minimal graphics highlighting the ingredients enhance each label, harmonizing with the paperboard structures’ backgrounds. The final assembly involved printing the die patterns and labels, then carefully placing the labeled bottles within the structures to ensure a snug fit.