Artemis Abloom

Branding

Design Challenge

The challenge was to develop a comprehensive brand identity for a health and wellness spa that promotes nature-based healing, self-growth, and community connections. The objective was to create a visual system that communicates the brand’s core values—nurture, vitality, and inclusivity—while appealing to a target audience seeking both relaxation and personal development. The creation of the brand required thoughtful integration of naming, visual storytelling, and tone to establish trust, credibility, and emotional connection.

Design Solution

The brand Artemis Abloom was developed using a stylized iris flower containing a subtle facial silhouette, symbolizing personal growth and natural transformation. A vertical logo inspired the use of a vertical business card, reinforcing the brand’s uniqueness and elegance. Earthy tones paired with soft purples and greens evoke healing and balance, while clean typography ensures an approachable, calming presence across print and digital touchpoints. The final deliverables—including a logo, business card, and website homepage—establish a cohesive and trustworthy brand experience rooted in nature and self-care.