Animal Husbandry Ads

Public Awareness Campaign

This ad campaign targets hard-working, middle-aged professional women who prioritize their appearance in their line of work. Chosen for their tendency to invest in long-lasting, high-quality clothing and accessories, this audience is introduced to cruelty-free options through three distinct ads. Each ad focuses on a different animal-derived product, such as a fur scarf, leather jacket, and snakeskin belt, aiming to raise awareness about the materials used and offer ethical alternatives. By omitting the wearer’s face and utilizing a blood red background, the ads create a powerful yet tasteful visual representation of the animal’s sacrifice, fostering empathy among viewers.

Supplementing the print ads, city billboards, and storefront posters target shoppers, urging them to reconsider their purchasing decisions. Meanwhile, a Pinterest Ad provides subtle exposure to cruelty-free fashion on a platform known for fashion inspiration, while a YouTube Banner Ad directs users to the Animal Welfare Institute Website, offering further information on ethical fashion choices. Together, these media channels aim to educate and inspire consumers to make compassionate choices in their fashion purchases.