Streamside Clay Co.

Rigid Box Structure

The design challenge entailed creating a sustainable package using a rigid box structure to house three or more items while minimizing plastic usage and encouraging consumer reusability. To achieve this, custom die patterns were crafted to represent the brand and its components. “Streamside Clay Co.,” a jewelry brand specializing in clay, was conceived for this project, reflecting the company’s commitment to environmental ideals by highlighting the origins of clay in streams and rivers, rich with sedimented minerals and organic matter.

The packaging design, characterized by its minimalistic and versatile approach, features three drawers corresponding to the main assembly steps, along with doors and hanging hooks for displaying finished products. Aimed at promoting post-use retention, the design encourages consumers to repurpose the packaging as a jewelry box. Inspired by the natural beauty of canyons and streams, muted colors and nature icons adorn the packaging, enhancing its outdoor aesthetic and reinforcing the brand identity throughout various elements like the belly band, laser-etched wooden panels, and instructional cards.